October 22, 2008 - US Postal Service - Move Update & What You Need to Know
Undeliverable mail costs the United States Postal Service over $2 billion per year and it is growing! On November 23, 2008 the USPS will begin requiring NCOA (National Change of Address) certification for all presorted First Class Mail and Standard Mail if a postal rate discount is requested. For more information visit: http://ribbs.usps.gov/files/Move_Update/Move_Update_FAQ.doc
J-C Press has made the necessary investment in NCOA certification capabilities and will be processing each and every mail list we receive to insure that it complies with the USPS requirements.
In order to certify your mailing lists, we will need to have your authorized signature on USPS Form 6014 and the BCC acknowledgement form. These forms must be completed each year. We will keep these signed forms on file at J-C Press.
The cost for this certification is $40 for each mailing event. This expense will be added to your invoice as a separate line item. Without this signed document, you will be unable to qualify for any discounted mailing rates and First Class rates will apply.
Please note that the certification process will add 4 – 8 hours to the workflow on any particular job so please plan accordingly.
In the short term, you will recover some of this money in reduced postage both through the discount and through a reduced number of pieces that will be sent (due to invalid addresses). You will also benefit from increased deliverability which should improve your results.
In the longer term, you will benefit from reduced printing costs as you narrow your list to only those customers/clients/prospects to whom you can expect delivery.
Please complete USPS Form 6014 and fax it back to us at (507) 446-5358 before November 1, 2008 so that there are no delays on your mailing campaign when the requirement goes into effect.
